Creativelaunch Blog
Discover What Makes People Buy Using Your Ads
We're Shutting Down Our Ad Production Business
A memo to our customers, partners, and community.
If You've Hit a Growth Ceiling, Read This
You've done everything right. Built a product people want. Found an audience that converts. Created ads that work. Scaled spend profitably. Hit milestones that seemed impossible when you started. And then it stopped.
Revealed Preferences vs. Stated Preferences: Why Surveys Lie and Ads Don't
People lie on surveys. Not on purpose. Not maliciously. They just don't know what they'll actually do when it's time to buy. Ask someone why they bought your product and they'll give you an answer. It'll sound reasonable. It might even be articulate. But it's probably not the real reason.
The Message That Got You Here Won't Get You There
Every successful brand has a story about what got them here. The message that clicked. The angle that converted. The ad that finally worked after months of testing. You found it. You scaled it. You built a business on it.
How I'd Find the Next Winning Audience for Big Ass Luxuries Using Nothing But Their Own Reviews
A case study on what 1,207 reviews reveal about why people actually buy $179 candles.
We're Shutting Down Our Ad Production Business
A memo to our customers, partners, and community.
SURD: How We Score Angles Before Spending a Dollar
Most brands test angles the same way. They brainstorm a bunch of ideas. Pick the ones that sound good. Launch them all. See what sticks. That's not testing. That's hoping with a budget.
Every Who and Why Has a When
You found your audience. You know why they buy. But you're still stuck in cycles. Big months followed by dead months. Scaling followed by pullback. Momentum followed by starting over.
The Most Expensive Thing in Your Business Is What You Don't Know
Most brands think their biggest expense is ad spend. Or payroll. Or inventory. Or the agency retainer they're not sure is working. It's none of those.
Your Reviews Are a Goldmine You're Not Mining
Everyone wants to know their customer. They hire agencies. Run surveys. Pay for research. Sit in meetings debating who the target audience is. Meanwhile, the answers are sitting in a tab they never open.
Inside-Outside Marketing
Why the best brands market from the inside out.
Your Off-Season Isn't Real
"It's just slow right now." I've heard this from almost every brand I've worked with. Usually in January. Sometimes in late summer. As if slow season is something that happens to you. Something outside your control.
When Making Is Free, Knowing Becomes Expensive
Everyone can make ads now. AI can write your scripts. AI can generate your images. AI can edit your videos. AI can pump out 50 variations before lunch. The bottleneck used to be production. It's not anymore.
CreativeLaunch Experiments: Market intelligence from your ad spend
CreativeLaunch Experiments is available now for brands in our 90-Day Market Intelligence Intensive.
Know Thyself (The Business Version)
Socrates had one piece of advice: know thyself. Twenty-five hundred years later, it's still the hardest thing to do. For people and for businesses.
What to Do When Nobody's Shopping for Your Product
Hint: They're Shopping for Something
The Complete List of Questions Your Ads Can Help You Answer
A complete framework for turning ad spend into customer intelligence
Before You Test Another Ad, Answer These Questions First
Most brands I talk to have the same problem. They're short on answers.
New in CreativeLaunch: Ad Analytics
View an overview of your order performance. Easily identify outliers. And see which ads should be kept running (and which should be killed).
Hello, need to understand your customers better?
CreativeLaunch is the easiest & fastest way to do market research for your brand
24 Insights From 3 Mediabuyers Who've Made $250m+ (BFCM Masterclass)
In collaboration with Mediabuyer.com we put together a masterclass with 24 insights on how to best prepare for Black Friday in 2025 with the help of 3 of the best mediabuyers in the industry.
CreativeLaunch x Foreplay: #1 Platform For Ad Inspiration Meets Platform That Can Recreate Those Ads For Any Brand
Foreplay users can order ads directly from any of their saved boards using their new API without hiring, managing, or briefing anyone...
CreativeLaunch: Trusted Partner of MediaBuyer.com
We're excited to officially partner with MediaBuyer.com (the #1 platform in the world for media buyers).
Introducing CreativeLaunch: The First Creative Targeting Platform.
Design personalized audience targeting directly inside the ad itself (without needing to research, write briefs, or edit videos yourself).