Methodology
Discover. Test. Multiply.
Most brands market from the outside in, copying what competitors do, chasing trends, hoping something sticks. The best brands do the opposite. They go inside their own business to find out who actually buys and why. Then they test those discoveries with real money. Then they multiply what works across every channel. This is the cycle that drives sustainable growth.
Discover
Every business has customers it doesn't know about, buying for reasons it hasn't identified. Discovery is the practice of going inside your reviews, your data, your support tickets, your ad results to find what's actually happening now.
Test
A discovery is a hypothesis until you test it with real money and real customers. You take what you found inside the business and put it in front of the market to see if it converts. The ones that do become your strategy. The ones that don't save you from scaling the wrong thing.
Multiply
A validated insight sitting in one channel is a fraction of its value. Multiplication is taking what you proved works and deploying it everywhere your customer touches your brand: ads, email, landing pages, product pages, Amazon, content, influencer, offers.
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