About Creativelaunch

Who we help

We work with e-commerce brands and agencies that have existing content, customers, reviews, and data, but haven't found a way to multiply it. These businesses are doing well. They have a product people love and real traction. But they want to grow faster, and the playbook that got them here isn't the one that will get them there.

Most of them are dealing with one or both of two problems: they don't know who's actually buying or why, or they can't produce enough creative to keep up with demands that the marketing team needs.

What we do

We help brands find their next 1,000 customers by understanding who's already buying and why. We do this through two products:

Experiments. A done-for-you customer intelligence product. We dig through your reviews, comments, and customer data to find the audience segments and buying reasons you're missing. Then we build and run ad experiments to validate which ones actually convert. You get a targeting strategy backed by real evidence, not guesses.

BriefBuilder. A new way to make ad briefs and get them produced. Upload your raw footage, direct the edit shot by shot, and get a finished ad back the same day. Pay-as-you-go pricing that scales as your marketing scales. No retainers, no commitments.

Our philosophy

Most brands look outward for growth. Copy competitors, chase trends, replicate whatever's working for someone else. We believe the best answers are inside your own business.

Knowing your customers is your greatest competitive advantage. The reasons people buy are in your reviews, your comments, your support tickets, the videos people make about your product. When you use those signals to find your next customers, you reach people your competitors can't even see.

We call this inside-out marketing. Instead of starting with what everyone else is doing and working inward, you start with what your customers are already telling you and work outward.

Our story

Part 1. The production business

We built Creativelaunch around a simple premise: give brands more creative volume at an affordable price with a fast turnaround. We grew the team to 25 people and built a system that could take any brief or reference ad and turn it into a finished video, fast and cheap. We served over 150 brands and helped generate over $50 million in client revenue.

Part 2. What we got wrong

The problem with giving people more things faster is that things get tested without question. When ads don't work, they don't get analyzed. When ads do work, nobody can figure out exactly why. Volume creates an abundance of selection and choice, and that abundance changes behavior. Brands started looking outward. What are competitors doing? What's trending? What references can we replicate? Nobody was looking inward. Who is actually buying? Why are they buying?

We became too ad-obsessed. Making became very fast and very cheap. But knowing what to make became very expensive.

Part 3. The insight that changed everything

The brands that got the most value from working with us didn't point to the ads as the most valuable thing we gave them. They pointed to what the ads accidentally revealed. A positioning shift that changed their landing page. A new funnel they built because of what testing uncovered. A way of talking about their product they never would have found on their own.

The insights were the real product. The ads were just the vehicle.

Part 4. Experiments

So we rebuilt. Instead of producing volume and hoping something sticks, every ad is now designed to answer a specific question about your customer. Before we write a single brief, we go through every data source available: reviews, ad platform data, analytics, customer calls, support tickets. The answers are usually already inside the business.

One brand had been marketing the same angle for 3.5 years. They sold a children's oral care product and positioned it around clean ingredients. One experiment tested a different audience: the exhausted parent fighting the bedtime brushing battle every night. The first ads testing that angle hit #1, #7, and #9 in the account within the first week. Three and a half years of one message. One experiment to find a better one.

Part 5. Where we are now

We don't want to compete on speed or price or volume. Those are races that commoditize everything. We want to help brands that actually want to understand their customers. Brands that want to know how their business works, not just their ad account. Brands that understand this isn't a one-time project but a continuous practice, because the market is always moving, new audiences are always emerging, and the insight that works today needs to be rediscovered tomorrow.

Contacting us

The best way to reach us is by email: phil@creativelaunch.io

You can book a call here to talk about working together.

You can read more about how we think on the Creativelaunch Blog.