What We Looked At
31 published case studies with before/after results, 18 named client brands, website homepage and product pages, client results page, booking page copy, and ad libraries across Meta, Google, and TikTok. This is all publicly available data. First-party data (client retention rates, churn reasons, sales pipeline, proposal win rates) would unlock even deeper insights.
You Have a Positioning Problem (in a Good Way)
Social Toast positions itself as "DM automation for ecommerce." Every page, every case study, every headline says the same thing: turn social media into a 24/7 sales machine. The website says "ecommerce" over a dozen times. The homepage leads with "Your Traffic Should Be Converting More."
But the case study data tells a different story. A media buyer watching ROAS collapse, an email marketer whose Klaviyo popup captures 3% of visitors, a course creator whose launch emails get 20% open rates, and a luxury brand owner whose $300 products won't sell on a static page all land on the same homepage and see the same generic DM pitch. None of them think "this is for me."
The four untapped markets aren't theoretical. These are real clients getting real results that Social Toast already delivers but doesn't position for. The email capture data alone is category-breaking: 80-100% capture rates across 17 case studies vs. the 3% industry average for Klaviyo popups. That's a 20-30x improvement that nobody in the email marketing world knows about because it's buried under "DM automation."
Untapped Market
Email Capture
Popup Average
New Markets
What the Brand Says vs. What the Service Does
The key insight: Social Toast doesn't replace anything in anyone's stack. It's the conversion layer that sits on top of the tools buyers already use and love. Klaviyo still runs the emails. Triple Whale still tracks attribution. Kajabi still hosts the course. Social Toast just makes all of them work harder by adding a capture and conversion channel that didn't exist before. That framing opens every market without asking anyone to change what they're already doing.
Five Markets. One Service.
This is the market closest to where Social Toast lives today. Brands with real followings (10K-500K+) that generate zero revenue from organic social. They're posting content, getting likes and comments, but the algorithm won't push traffic to their website. They've accepted that organic reach is dead. What they haven't tried is selling inside the platform instead of trying to drive traffic off it.
The data here is strong: Ella+Mila hit 13% organic CVR with zero ad spend. American Dream Nut Butter got 4,000+ comments per post and a 21% CVR from Instagram-sourced visitors. Dr. Ben Lynch collected $330K with an 18% purchase rate leading with education only. And multiple cases show that DM engagement actually boosts the algorithm, with 41-65% reach lifts reported.
Works Alongside (Not Against)
Important framing: Nobody's going to stop using Later for scheduling or fire their social agency. Social Toast adds the conversion layer on top of the content operation that already exists. The posts still go out. The scheduling tool still runs. The agency still creates. What changes is that when someone comments, something actually happens: a DM conversation starts, an email gets captured, a product gets recommended. Frame it as "the revenue layer your social stack is missing" not "replace your social tools."
Buyer Types in This Market
Angles That Work Here
What They Say
"We were sitting on a goldmine of organic sales. 9,000 out of 19,000 people on our DM list opted into our program."
Teal Swan Team"Our first chat funnel brought us 8% increase in total Shopify sales in the first 30 days."
Ella+Mila"In the first 30 days, we've collected 9,756 emails from our followers, and received 3,900 new orders."
American Dream Nut ButterBrands drowning in traffic that never converts to owned audience. Their Klaviyo popups get 3-5% submit rates on a good day. Klaviyo's own documentation recommends aiming for 3%+. The top 10% of popups hit about 5%. That's the ceiling for the entire email capture industry.
Social Toast's case study data shows 80-100% email capture rates across 17 different brands. Paleovalley at 97%. STRIP Makeup at 97-98%. Dr. Skowron at 99%. Gardencup at 100%. MedSchoolBro captured 17,000 emails in 30 days. That's not a marginal improvement over popups. It's a completely different capture channel. Nobody in the email marketing world knows about this because it's positioned as "DM automation," not "the capture layer that makes your Klaviyo 20x more valuable."
Works Alongside (Not Against)
Important framing: Social Toast doesn't replace Klaviyo. No email marketer is going to cancel Klaviyo. Social Toast is the capture layer that feeds their Klaviyo list 20-30x faster. The emails still flow into Klaviyo. The flows still run. The revenue still attributes. The only thing that changes is the list grows 20x faster because the capture channel isn't a popup anymore. That's a complement, not a competitor. Positioning this way removes the biggest objection before it forms: "I'm not switching my email platform."
Don't position against Klaviyo. Position as the thing that feeds it. Email marketers don't want to replace their stack. They want it to work harder. Show them 97% capture flowing directly into their existing Klaviyo flows.
Buyer Types in This Market
Angles That Work Here
What They Say
"The results are tremendous. Our email capture rate is 98%, and I loved that it's building relationships with our followers."
STRIP Makeup"In the first 30 days, we captured 17,000 emails from our followers."
MedSchoolBro"We have a 100% email capture rate and 25% CVR on people who engage with our ads."
GardencupBrands whose paid acquisition is dying. ROAS collapsing, CPMs spiking, CAC climbing. iOS14 killed their attribution. They're spending more to get less. They've hired new creative agencies, tested new platforms, bought attribution tools like Triple Whale and Northbeam. None of it fixed the core problem: the post-click experience is broken.
These buyers aren't looking for "DM automation." They're looking for a way to make their existing ad spend profitable again. AgelessLX spent $2K on ads and generated $70K in revenue through the DM system, a 35x ROAS. Dense Hair went from 1% website CVR to 27% DM CVR. The ad creative wasn't the problem. The funnel was.
Works Alongside (Not Against)
Important framing: Social Toast doesn't replace anyone's attribution stack or creative team. The ad creative still matters. The tracking still matters. What Social Toast adds is a conversion channel that doesn't exist in their current funnel: instead of ad → landing page → checkout (3-5% CVR), it's ad → DM conversation → purchase (12-27% CVR). The media buyer keeps their tools, keeps their agency, keeps their budget. They just add a conversion path that actually works. Frame it as "the channel Triple Whale can't track yet because nobody's using it," not "better than Triple Whale."
Don't tell them their ads are broken. Tell them there's a post-click path they haven't tried. Nobody gets defensive about adding a channel. Everyone gets defensive about being told their work isn't working.
Buyer Types in This Market
Angles That Work Here
What They Say
"The team is absolutely brilliant. Our chatbot has generated over $70k from Aug 1 with only $2k in ad spend."
AgelessLX"We were mind-blown that out of every 100 people that landed on the chatbot, 27 of them purchased."
Dense Hair"In the first 7 weeks, we added 14.6% in new Shopify sales via our Messenger and Instagram DM chat funnels."
Gains in BulkBrands selling products over $100 where customers need education, reassurance, or multiple touches before buying. Website conversion doesn't work because a product page can't answer the questions a $300 or $3,000 purchase requires. These buyers need a conversation, not a checkout button. They're looking for something between a website chatbot and a $150K/year sales rep.
STRIP Makeup sells $300 AOV products and captures 97% of emails through DM conversations that warm buyers over time. Vintage Broncos saw AOV jump from $110 to $150 because the chatbot asked the right questions and recommended the right products. One unnamed brand with $3,000+ AOV hit 8.55% CVR from people who had never heard of the brand before. A static product page can't do that.
Works Alongside (Not Against)
Important framing: Social Toast doesn't replace the sales team or the support desk. High-ticket brands still need humans for complex objections and custom orders. What Social Toast adds is the layer between "interested" and "ready to talk to a person." It handles the education, the product matching, the FAQ answering, and the follow-up at 2 AM when nobody's working. The human sales rep gets a warm lead who already knows what they want instead of a cold inquiry that needs 45 minutes of discovery. Frame it as "your best sales rep's assistant" not "replace your sales team."
Not replacing the sales rep. Giving them warmer leads. The DM handles education and product matching so the human handles closing. Different job, same team.
Buyer Types in This Market
Angles That Work Here
What They Say
"The results are tremendous. Our email capture rate is 98%, and I loved that it's building relationships with our followers."
STRIP Makeup ($300 AOV)"I was immediately impressed by the attention to detail they took to understand our customer and our products when building out our automation."
Snow Teeth WhiteningCreators, coaches, and info-product businesses that launch courses, programs, or digital products 2-4 times per year. Their launch model depends on driving their audience to a sales page during a window. The problem is that traditional launch funnels (email sequences, webinars, sales pages) are losing effectiveness. Email open rates are 20-30%. Click rates are 2-3%. Webinar show-up rates are declining. Each launch feels harder than the last.
DMs change the math entirely. Dr. Ben Lynch got an 18% purchase rate leading with education only. Teal Swan converted 47% of her DM list into buyers (9,000 purchases from 19,000 DMs). Marcus Filly generated $93,712 in 3 months from new customers. MedSchoolBro captured 17,000 emails in 30 days from existing followers. These aren't ecommerce metrics. These are launch metrics that blow away anything ClickFunnels or ConvertKit can deliver.
Works Alongside (Not Against)
Important framing: Creators aren't going to leave Kajabi or cancel ConvertKit. Their courses live on Kajabi. Their email sequences live in ConvertKit. What Social Toast adds is the launch activation layer: the thing that turns "I posted about my course" into "3,000 people are in a DM conversation learning about it right now." The course platform still hosts. The email still nurtures long-term. Social Toast handles the 48-hour launch window where speed and conversion rate matter most. Frame it as "the launch infrastructure your existing tools can't provide" not "replace your course platform."
Not a course platform. Not an email replacement. The activation infrastructure that makes your launch week convert at 47% instead of 2%. Works on top of Kajabi, ConvertKit, and everything else you're already using.
Buyer Types in This Market
Angles That Work Here
What They Say
"We only lead with education, and we got an 18% purchase rate."
Dr. Ben Lynch ($330K collected)"In the first 3 months, we brought $93,712 from NEW customers using Instagram, Facebook, and WhatsApp automation."
Marcus Filly"We were sitting on a goldmine of organic sales. 9,000 out of 19,000 people on our DM list opted into our program."
Teal Swan Team (47% conversion)Side by Side
| Market | Current Presence | Case Studies | Market Size | Top Angle |
|---|---|---|---|---|
| Organic Social Monetization | Partially positioned | 19 cases (61%) | Large | "Turn Comments Into Customers" |
| Email List Building | Zero positioning | 17 cases (55%) | Very large, category-breaking data | "97% Capture vs. 3% Popup" |
| Paid Ads Recovery | Zero positioning | 11 cases (35%) | Large, high urgency | "35x ROAS from Same Spend" |
| High-Ticket Sales | Zero positioning | 5 cases (16%) | Medium, high AOV | "8.55% CVR on $3K+ Products" |
| Creator Launch Engine | Zero positioning | 5 cases (16%) | Large, fast-growing | "47% DM-to-Purchase Conversion" |
The takeaway: In every market, Social Toast is the missing layer, not the replacement. A media buyer with collapsing ROAS doesn't need another attribution tool. They need a conversion channel that doesn't exist in their current funnel. A course creator doesn't need another email platform. They need a launch activation layer that converts at 47% instead of 2%. Social Toast plugs into each buyer's existing stack and makes it work harder. The positioning just needs to say that.
Three Ways to Enter New Markets Without Leaving the Old One
Market-Specific Landing Pages
Same service, different entry point. An email marketer sees "The capture layer that makes your Klaviyo 20x more valuable" and lands on a page with email capture metrics. A media buyer sees "Add a 12-27% CVR channel to your existing ad spend" and sees ROAS case studies. Same team, same delivery, different first impression. Nobody thinks they need to switch tools. Everyone sees how Social Toast plugs into what they already use.
Case Study Segmentation (Do This Week)
Stop presenting 31 case studies on one page. Group them by outcome. This is the lowest-effort, highest-impact change: no redesign needed, just reorganization. Five groups, each speaking to one buyer's specific problem. See the detailed segmentation below.
"Works With" Positioning, Not "Replaces"
In every market, Social Toast is a complement, not a competitor. It feeds Klaviyo lists, not replaces Klaviyo. It adds a conversion channel for media buyers, not replaces their agency. It powers creator launches alongside Kajabi, not instead of it. This removes the biggest objection in every market: "I'm not switching my tools." Nobody asked them to. Social Toast is the layer they didn't know was missing.
How to Segment Your 31 Case Studies Tomorrow
This is the single fastest thing Social Toast can do to start converting different buyer types. No new landing pages needed. No website redesign. Just take the existing 31 case studies and organize them into five groups. Each group speaks directly to one buyer's problem. Link to the relevant group from market-specific ads, emails, or community posts.
| Page / Group | Headline | Case Studies | Lead Metric |
|---|---|---|---|
| Email Capture Results | "How Brands Capture 80-100% of Emails (Not 3%)" | Paleovalley, STRIP, Dr. Skowron, Gardencup, MedSchoolBro, Viori, Jamie Anne + 10 more | 97% avg capture rate |
| Organic Revenue Results | "How Brands Turn Followers Into Revenue With $0 Ad Spend" | Ella+Mila, American Dream, Teal Swan, Dr. Ben Lynch, ShortyLove + 14 more | 13-21% organic CVR |
| Paid Ads Recovery Results | "How Brands Turned Dying ROAS Into 5-35x Returns" | AgelessLX, Dense Hair, Gains in Bulk, ShortyLove + 7 more | 35x ROAS (best case) |
| High-Ticket Sales Results | "How Brands Close $300-$3,000+ Products Through DMs" | STRIP Makeup, Vintage Broncos, Proper Good + 2 more | 8.55% CVR on $3K+ |
| Creator Launch Results | "How Creators Launch to 47% Conversion (vs. 2% Email Clicks)" | Dr. Ben Lynch, Marcus Filly, Teal Swan, MedSchoolBro + 1 more | 47% DM conversion |
Note: Some case studies appear in multiple groups. That's correct. A brand like MedSchoolBro is both an email capture story (17,000 emails in 30 days) and a creator launch story. Different buyers will find the same case study through different lenses. The headline and lead metric on each group page is what determines which buyer self-selects in.
How to use this immediately: Create 5 filtered views or anchor-linked sections on the existing results page. When posting in a Klaviyo user community, link to the Email Capture Results page. When responding to a media buyer on Twitter, link to the Paid Ads Recovery page. When pitching a course creator, link to the Creator Launch page. Same case studies, different doors in.
How to Validate These Discoveries
Pick one market to test first. Email list building has the strongest data (17 cases, 80-100% capture rates, 20-30x improvement over industry standard) and the clearest "works alongside" story. Every email marketer uses Klaviyo. None of them are going to stop. Show them a capture channel that feeds their existing Klaviyo list 20x faster and the objection disappears before it forms.
Build one landing page with market-specific positioning. Lead with "The capture layer that makes your Klaviyo 20x more valuable." Show the 97% vs 3% metric. Feature the email-specific case studies (Paleovalley, STRIP, MedSchoolBro, Viori). Run traffic from email marketing communities, Klaviyo user groups, and retention marketing audiences. Compare conversion rates against the generic "DM automation" homepage.
Test 3 ads per market, framed as complement. Each ad should show how Social Toast plugs into what the buyer already uses. An email marketer needs to see "feeds your Klaviyo list 20x faster." A media buyer needs to see "adds a 12-27% CVR channel to your existing spend." A course creator needs to see "the launch layer that works on top of Kajabi." Nobody's being asked to switch. Everyone's being shown what's missing.
Measure which market converts most efficiently. Not just booking rate, but close rate, contract value, and retention. A market with lower booking volume but higher contract value and longer retention might be more valuable long-term than high-volume, low-ticket clients.
What we didn't include: This analysis is based on published case studies and website content. With first-party data (client retention rates, churn reasons, contract values by market, sales pipeline data, and proposal win rates), we could tell you which market already has the highest LTV, where churn is lowest, what objections kill deals, and where the sales cycle is shortest.