What We Looked At
Product reviews spanning December 2020 through February 2026, website copy, product pages, FAQ, and ad libraries across Meta, Google, and TikTok. All third-party public data. First-party data (customer lists, purchase history, support tickets, email engagement) would unlock deeper insights, including which audiences have the highest AOV and what drives repeat purchases.
Data quality note: Of 4,404 reviews, 1,777 are verified purchases. 88% are 5-star (3,878 reviews). The average rating is 4.78. The flagship product — Universal Flare Care — accounts for 3,357 reviews (76%). Audience signals are drawn from the detailed, longer-form reviews.
797 People Wrote About Hidradenitis Suppurativa. Your Ads Say "Flare Care."
MyMagicHealer is positioned as a natural topical balm for "flare care." The branding is warm, the packaging is clean, and the messaging stays safely generic. But the reviews tell a completely different story.
Your customers aren't buying "flare care." They're buying the first thing that worked for Hidradenitis Suppurativa after years of failed antibiotics, painful surgeries, and dermatologists who couldn't help. They're buying overnight boil relief. They're buying a product that closed an open wound in two days that hadn't healed in three weeks. They describe crying with relief. They describe getting off medications. They describe wearing clothes again without pain.
Your ads say "Flare Care." Your customers say "I've had Hidradenitis Suppurativa since I was 13. I have tried so many products over the past 17 years. Nothing compares or even comes close to the relief that this has brought me." That's a chasm between positioning and reality — and inside that chasm is where the growth lives.
Mentions
Mentions
Signals
Medications
What the Brand Says vs. What Customers Say
That second description changes everything: who you compete against, the size of the addressable market, and what your ads should say. The generic "flare care" market is small. The HS treatment market is desperate, underserved, and growing. The chronic skin condition market is massive. And nobody in those markets is positioning with natural, botanical ingredients the way MyMagicHealer could.
Four Markets. One Product.
This is your primary market today, even though the branding doesn't fully lean into it. HS affects an estimated 1–4% of the population. Sufferers deal with painful, recurring boils and abscesses in sensitive areas — armpits, groin, inner thighs. They cycle through antibiotics, immunosuppressants, and surgeries with limited success. MyMagicHealer has become a word-of-mouth phenomenon in this community. 797 reviewers explicitly name their condition. They describe trying "everything" for years before finding this product.
Competitors
Audiences in This Market
Angles That Work Here
What They Say
"I've had Hidradenitis Suppurativa since I was 13. I have tried so many products over the past 17 years to try and find relief from the pain I was living with, but nothing compares or even comes close to the relief that this has brought me. This salve really is magically healing."
"I have been dealing with this illness for 25 years. I have been to several different doctors about it. I even had an operation to take the sweat gland out of my arm pits. I was a little skeptical about this product but when I seen this young lady telling her story on TikTok I thought I was in this alone. I received the product and within almost a week I seen it starting to draw things out."
"I've been using this product for approximately three years. This product has helped me stay off of antibiotics. It's moisturizing, helps with inflammation, draws out deep seated inflammation, and helps prevent infections. HS can really impact quality of life and I find this product to help me minimize symptoms. I use it daily."
Not everyone with boils has HS. Millions of people get occasional boils, cysts, and abscesses that they treat at home. They search for "how to get rid of a boil," "drawing salve," and "boil treatment." This is a much larger addressable market than HS alone. These customers don't identify with a chronic condition — they have a painful, urgent problem they want solved fast. MyMagicHealer reviews are full of people describing boils gone in 2–3 days, cysts that drained overnight, and wounds that closed in days instead of weeks.
Competitors
Lead with the acute problem and the speed of resolution. Natural ingredients become the differentiator against chemical drawing salves and petroleum-based alternatives.
Audiences in This Market
Angles That Work Here
What They Say
"I have had to have boils surgically removed due to no treatment working, but this worked and the boil was gone in 3 days! I am thrilled. Thanks so much for this relief!!!!"
"Having HS for over 10 years in about 15 different areas that flare up, I took the risk. This product has changed my entire life. An open wound that would not heal for three weeks closed up within two days. Completely healed."
"This healed an injury that had been open for months, in two weeks. I still can't believe how effective this stuff is. It blows my mind."
Beyond HS and boils, customers are discovering MyMagicHealer works for a wide range of inflammatory skin conditions. 223 reviewers describe using it for acne and cystic acne. 107 for eczema. 72 for ingrown hairs and razor bumps. 12 for psoriasis. People are buying it for one thing and then discovering it works for everything — and they're telling their families. This "Swiss army knife" effect creates a massive expansion opportunity across multiple condition-specific markets.
Competitors
Position as the universal skin rescue product. Each condition becomes its own ad campaign, its own landing page, its own search funnel — all driving to the same SKU.
Audiences in This Market
Angles That Work Here
What They Say
"In 22 years, MyMagicHealer is the first product that I have had success with. I've tried just about everything. I'm sure you can imagine the amount of money I've wasted trying different creams and natural topicals. It calms my skin quickly, calms the pain, and heals wounds faster."
"My daughter has been suffering with eczema since birth. She is now 22 years old and I finally found a product that would work for her skin. I have tried every product that you can think of in cream and lotion form."
"Universal Flare Care cleared my husband's acne on his head and back. He was having such trouble and this is the only thing that has helped!"
This isn't a traditional market — it's a conversion pattern that cuts across all markets. A significant cohort of customers describe the same arc: saw the ad on TikTok or Facebook, assumed it was a scam, bought it anyway out of desperation, and had their mind completely changed. These converted skeptics write the longest, most detailed, most emotionally intense reviews in the entire dataset. They become evangelists. Several say it's their first product review ever. That story — "I thought it was a scam, then it changed my life" — is the single most powerful ad creative template in this data.
Competitors
Don't fight the skepticism. Embrace it. Lead with "you probably think this is a scam" and let converted customers finish the sentence.
Audiences in This Market
Angles That Work Here
What They Say
"I suffer from HS and have since I was a teen. I thought this Magic Healer was expensive BS, a gimmick. A few weeks ago I gave in after seeing these ads forever. Reading countless reviews. Within 2 DAYS of using this, the flare I had was significantly smaller. You could literally see and feel a difference. I could cry. I wish I had tried this sooner."
"I was so skeptical. I've tried everything OTC and Rx creams, gels, pills, and sprays. My dermatologist even put me on Accutane. I've had major surgery with extended healing times. I decided to look into MyMagicHealer and I am SO GLAD I did! After YEARS of suffering and thousands of dollars spent on medical treatments, I actually have hope again."
"I looked at these balms for about a year before I finally caved and bought them, and my only regret is not buying them sooner!! The reason I was so hesitant was because I failed so many medications with my dermatologist for HS, so how could I trust something as simple as this balm would help? I was so wrong!"
Side by Side
| Market | Current Presence | Review Evidence | Market Size | Top Angle |
|---|---|---|---|---|
| HS Community | Partial (generic branding) | 797 reviews | Large | "After 10+ Years, This Worked" |
| Boils & Wound Healing | Zero positioning | 518 reviews | Very large | "Gone in 3 Days" |
| Adjacent Skin Conditions | Zero positioning | 468 reviews | Large | "One Jar, Every Flare" |
| Skeptic-to-Believer Pipeline | Zero positioning | 91 reviews | Niche, high-conversion | "I Thought It Was a Scam" |
The takeaway: MyMagicHealer's current branding speaks to nobody specifically. The product is positioned as generic "flare care" while 797 people are writing about Hidradenitis Suppurativa by name, 518 are describing boils and cysts, and 223 are talking about acne. Condition-specific messaging would unlock each of these as a distinct acquisition channel — all driving to the same SKU.
Which Angles Work Where
| Angle | HS Community | Boils & Wounds | Adjacent Conditions | Skeptic Pipeline |
|---|---|---|---|---|
| "Overnight Relief" | Primary | Primary | Secondary | Secondary |
| "Got Me Off Medications" | Primary | — | Primary | Secondary |
| "I Thought It Was a Scam" | Secondary | — | — | Primary |
| "One Product for Everything" | Secondary | Secondary | Primary | — |
| "Tried Everything, This Worked" | Primary | Primary | Primary | Primary |
Three Ways to Scale Without Changing the Product
Condition-Specific Landing Pages
Same product, different entry points. A person searching "hidradenitis suppurativa treatment" lands on a page that leads with "797 HS patients wrote about this." A person searching "how to get rid of a boil" sees "518 people said this worked in days." Same SKU, condition-specific messaging, distinct search funnels.
Skeptic-First Ad Creative
Your converted skeptics are writing the ads for you. "I thought this was a scam" → "I gave in after seeing these ads forever" → "I wish I hadn't waited." Film 10 of these customers telling their story on camera. The skeptic-to-believer arc is the most powerful UGC template in the data.
HS Community Partnership
797 customers named their condition. That's not a market — that's a community. Partner with HS awareness organizations, sponsor HS awareness week, create educational content. The brand becomes synonymous with HS care, not just flare care. First mover advantage in a space with zero branded natural alternatives.
How to Validate These Discoveries
Pick one condition to own first. HS has the strongest review signal (797 mentions) and the most desperate, underserved audience. It also has zero branded natural competitors. MyMagicHealer could become the de facto HS care brand with targeted messaging alone.
Build condition-specific landing pages. Same product, different stories. Run traffic to both pages (current generic "flare care" vs. new "HS treatment" and "boil relief") and compare conversion rates and AOV. The hypothesis: condition-specific messaging converts significantly higher because it matches search intent.
Test 3 ad creatives per condition. HS gets "797 people with hidradenitis wrote about this." Boils get "Gone in 3 days." Acne gets "22 years of trying everything — this finally worked." Skeptics get the skeptic-to-believer UGC arc. 12 ads total across 4 audiences.
Measure which condition converts most efficiently. Not just conversion rate, but CAC, AOV, and repeat rate. HS customers likely have the highest LTV (chronic condition = recurring purchases). Boil customers may have higher volume but lower repeat. The data will tell you where to invest.
What we didn't include: This is third-party data (product reviews, public website, ad libraries). With first-party data like purchase history, support tickets, and email engagement, we could tell you which conditions drive the highest AOV, which customers reorder most frequently, what the refund rate is by condition type, and which acquisition channels produce the highest LTV customers.