What We Looked At
11,467 product reviews spanning January 2019 to December 2024, across 126 SKUs. Website copy, product pages, and ad libraries across Meta, Google, and TikTok. 97.5% of reviews are verified purchases. 4,947 reviews exceed 30 words with substantive detail. Every review is 5 stars — this is a brand with ferocious loyalty but a narrow self-image.
Data quality note: All 11,467 reviews carry a 5-star rating (Stamped.io verified). Of these, 4,947 exceed 30 words with product-specific detail. 1,770 mention a partner by name or role. 313 use the phrase "game changer" or "life changer." This is a brand people feel compelled to talk about. The question is whether the brand is listening to what they're actually saying.
1,394 People Wrote About Pleasure. Your Brand Talks About "Plant-Based Wellness."
Foria positions itself as a premium plant-based wellness company. CBD oils, botanical formulas, clean ingredients. The website says "Pleasure is wellness." But the reviews tell a more specific, more urgent, more marketable story.
They're writing about orgasms that came back after menopause. About pain during sex that finally stopped. About sleeping through the night for the first time in years. About endometriosis cramps going from 10/10 to 2/10. Your customers aren't buying "plant-based wellness." They're buying solutions to problems they've been trying to solve for years — and they're stunned that this one actually worked.
Your website says "Intimacy products formulated with organic botanicals." Your customers say "My wife experienced an orgasm from her 30s — she was blown away" and "For the first time in my life, I can sleep through the night without being woken up by extreme cramps." The gap between brand voice and customer voice is where your next phase of growth lives.
Mentions
Mentions
Signals
or "Life Changer"
What the Brand Says vs. What Customers Say
That second description changes everything: who you target, what the ads say, and which markets you can own. Foria isn't competing with other CBD brands. It's competing with prescription medications, expensive procedures, and years of frustration. And it's winning — but the brand doesn't know it yet.
Four Markets. One Brand.
This is Foria's heartland — and it's far bigger than "CBD intimacy products." Inside these 6,123 reviews are three distinct buyer stories: couples rediscovering each other after menopause, women reclaiming sensation after trauma or surgery, and adventurous partners exploring enhanced intimacy. The brand partially speaks to this market, but the messaging stays at "botanical intimacy." The reviews go much deeper: they describe medical conditions, years of frustration, and transformative results.
Competitors
Lead with the specific problem (menopause, dryness, lost sensation) instead of generic "intimacy wellness." The botanical ingredients become proof of safety, not the headline.
Audiences in This Market
Angles That Work Here
What They Say
"My wife is 59 and has suffered thru menopause, this has caused vaginal dryness. We have searched for the right lube to no avail. I ran across these inserts on Facebook and we gave them a try. With the insert and a small amount of lube my wife experienced an orgasm from her 30s, she was blown away and says order more of those please."
"I have pelvic floor dysfunction from an autoimmune disease and sometimes my muscles tense up making intercourse painful. This product has seriously changed my relationship with my partner for the better. I use it right before foreplay and I've noticed a major increase in sensation and my muscles relax resulting in no pain, just pleasure."
"I'm perimenopausal age 50 and was really just looking for something to give a little extra glide. The reviews were mixed so I wasn't sure what to expect. This product is light and not greasy or sticky, no funny odor and it truly does enhance the experience."
Foria's sleep and magnesium lines are quietly massive — nearly a quarter of all reviews. These aren't intimacy buyers exploring the catalog. These are standalone customers who found Foria through a sleep problem and may never buy an intimacy product. They describe replacing Ambien, Benadryl, and melatonin. They talk about anxiety dissolving, muscles unclenching, and mornings without grogginess. The mellö magnesium line alone has 1,384 reviews, with fierce brand loyalty — one customer described switching to drugstore magnesium to save money, then coming back because "nothing compares."
Competitors
Position against prescription sleep aids and their side effects. Natural ingredients become the safety story. The "no grogginess" claim is the #1 differentiator customers mention.
Audiences in This Market
Angles That Work Here
What They Say
"When we started taking Mello we felt better, our joints did not ache as much, sleep was better. We started thinking that it was cheaper to buy drug store Magnesium instead. WRONG! We came back, nothing compares. Thank you Mello."
"I take 2 in the morning and 2 at night unless I'm terribly stressed or have not received good sleep for a while. They are immensely helpful. They definitely help me get some good sleep and I don't feel as stressed in the daytime either. Overall gives me a feeling of well being."
"As a paramedic, sleep is a luxury in my line of work. Quality sleep — that's just something we talk fondly of around the firehouse. That was until I found Ned. From prescription sleep aids to home remedies, nothing could produce that perfect night's rest without the zombie-like side effects."
This is the most emotionally intense market in the dataset. Women with endometriosis, interstitial cystitis, pelvic floor dysfunction, and vaginismus describe Foria's Relief Melts as more effective than prescription medications. One reviewer went from "bedbound during my cycle" to "functional." Another replaced multiple practitioners and nerve pain medications. The volume is smaller, but the conversion potential is enormous — these women are desperate, underserved by mainstream medicine, and willing to pay premium prices for something that actually works. And they become the most vocal advocates in the entire review set.
Competitors
Position as the therapeutic alternative for women failed by conventional medicine. Endometriosis and pelvic pain communities are tight-knit, vocal, and starving for solutions.
Audiences in This Market
Angles That Work Here
What They Say
"This is a product I will NEVER be without. It has allowed me to live my life and be functional during my cycle when I would typically be bedbound. I have endometriosis, I will use one the night before my cycle starts and I will still get cramps but they are tolerable (2/10) instead of debilitating (10/10.)"
"I suffer from interstitial cystitis, and have intense and extremely painful pelvic floor spasms. Well, these melts actually calmed down my spasms and brought incredible relief to me. They worked better than any prescription medication I've tried so far. I'm so happy I found them!"
"I have struggled with endometriosis and thus, extreme pain, when it comes to my period. When a friend recommended the Foria CBD melts I was skeptical at first until I tried them. For the first time in my life, I can sleep through the night without being woken up by extreme cramps."
The Daily Blend is Foria's second-largest product by review volume (1,220 reviews). These customers use it for general anxiety management, inflammation, chronic pain, and daily equilibrium. Many came from the Ned brand (acquired by Foria). They describe replacing Ativan, Xanax, and other anxiety medications. The positioning opportunity: Foria's Daily Blend customers aren't "wellness enthusiasts." They're people managing real conditions who found a natural alternative that let them function without pharmaceutical side effects.
Competitors
The Daily Blend audience is distinct from the intimacy audience. They need their own funnel, their own messaging, and their own landing page. Don't make them scroll past arousal oils to find it.
Audiences in This Market
Angles That Work Here
What They Say
"I started taking CBD oil while planning my wedding and omg am I glad I found it. A friend recommended Ned to me — she uses it for her anxiety and I have crazy anxiety as well. I don't really love the idea of taking prescription medication, though I do have an Ativan prescription. The thing is, Ativan makes me fall asleep. I needed something more effective that still allowed me to be present."
"I love this CBD oil. I use it nightly and my arthritis is more bearable. So thankful for the 1500mg blend."
"I wasn't sure what to expect when I bought this, but I will definitely be buying it again! I wanted something that would help me take the edge off at the end of the day, without having to go to alcohol or anything else. The first night I took two half-droppers and slept better than I have in months!"
Side by Side
| Market | Current Presence | Review Evidence | Market Size | Top Angle |
|---|---|---|---|---|
| Sexual Wellness & Intimacy | Core brand identity | 6,123 reviews | Very large | "She Felt Like Her 30s Again" |
| Sleep & Stress Relief | Product line, weak positioning | 2,744 reviews | Large | "No Grogginess" |
| Women's Pain & Pelvic Health | Minimal positioning | 619 reviews | Niche, uncontested | "Bedbound to Functional" |
| Daily CBD Wellness | Product line, generic positioning | 1,724 reviews | Medium | "Functional, Not Foggy" |
The takeaway: Foria has four distinct customer bases buying for four distinct reasons, all funneled through one generic "plant-based wellness" brand. The sleep market alone (2,744 reviews) is large enough to be its own brand. The pelvic health niche (619 reviews) has the highest emotional intensity and lowest competition. Every market deserves its own landing page, its own ad creative, and its own conversion funnel.
Which Angles Work Where
| Angle | Sexual Wellness | Sleep & Stress | Pelvic Health | Daily CBD |
|---|---|---|---|---|
| "Game Changer" | Primary | Secondary | Primary | Secondary |
| "Replaced My Prescription" | — | Primary | Primary | Primary |
| "Fast Results" | Primary | Secondary | Primary | — |
| "Skeptic to Believer" | Secondary | Secondary | Secondary | Primary |
| "Worth the Premium Price" | Secondary | Primary | — | Primary |
| "Couples Transformation" | Primary | — | — | — |
Three Moves to Unlock Four Markets
Market-Specific Landing Pages
Build four landing pages, one per market. A woman searching "endometriosis relief" should not land on a page featuring arousal oils. A man searching "natural sleep aid" should not see intimacy melts. Same products, completely different entry points. The review data gives you the exact language for each page.
Menopause Intimacy Bundle
202 reviews mention menopause. Bundle the Awaken Arousal Oil + Intimacy Melts as a "Menopause Intimacy Kit." Price-anchor against HRT consultations ($200-500) and Morpheus8 ($800-2,000). Position the botanicals as the safe, effective alternative. This audience has money and urgency.
Practitioner Partnership Program
Pelvic floor PTs and intimacy therapists are already recommending Foria. Formalize it. Create a practitioner sample program, clinical-grade landing pages, and wholesale pricing. One therapist recommending Foria to 50 patients/year is more valuable than 10,000 ad impressions.
How to Validate These Discoveries
Pick two markets to test first. The menopause intimacy market has the highest review intensity and clearest competitive gap — no one is speaking directly to menopausal women about reclaiming their sex life with botanicals. The pelvic health market is smaller but entirely uncontested, with the most emotionally charged reviews in the dataset.
Build market-specific ad creative from real reviews. The quotes in this report are your scripts. "My wife experienced an orgasm from her 30s" is a better headline than any copywriter could write. "Cramps went from 10/10 to 2/10" is a better proof point than any clinical study. Run 3 ads per market, each built around a real customer quote.
Separate the sleep funnel entirely. 2,744 reviews is a standalone business. These customers found Foria despite the intimacy branding, not because of it. A dedicated sleep landing page with its own Meta campaign, targeting "natural sleep aid" and "quit Ambien" keywords, would convert at a fundamentally different rate than sending sleep customers through an intimacy-branded homepage.
Measure market-by-market, not product-by-product. Track CAC, AOV, LTV, and repeat rate per market segment. The pelvic health market may have lower volume but the highest LTV — these customers describe Foria as the end of a long, expensive search. They're not going anywhere.
What we didn't include: This analysis is based on 11,467 public product reviews. With first-party data — purchase history, subscription rates, support tickets, email engagement, and refund reasons — we could tell you which of these four markets has the highest LTV, which products drive cross-category purchases, where subscription churn happens, and which audiences are worth 10x more than others on a per-acquisition basis.