What We Looked At
Trustpilot reviews, website copy, homepage and product pages, FAQ, and ad libraries across Meta, Google, and TikTok. This is all third-party public data. First-party data (customer lists, purchase history, support tickets, email engagement) would unlock deeper insights, including which audiences have the highest AOV and what drives repeat purchases.
Data quality note: The median Trustpilot review is 43 words. Of 3,910 reviews, 1,607 exceed 40 words and 425 exceed 80 words. Approximately 24% of reviews focus primarily on customer service rather than product experience. Audience signals are drawn from the detailed reviews.
276 Women Wrote About Crepey Skin. Your Website Mentions It Zero Times.
Besque is branded as a natural body oil. "Centuries of feminine wisdom captured in a single bottle." Every ad, every product page, every piece of packaging says "natural," "nourishing," "botanical." But that's not why people are buying.
They're buying because this product helps them fight crepey skin on their arms, their legs, their chest. They describe hiding in long sleeves, watching their skin change seemingly overnight, spending hundreds on creams and procedures that didn't work. Your customers are placing this product on the anti-aging treatment shelf. Your brand keeps it on the natural body oil shelf.
Your ads say "Nourished hair & skin, naturally." Your customers say "I have spent £££ on different lotions and potions trying to help my creepy skin on arms and legs" and "I am 59 years old and have been an athletic woman with beautiful arms until age 55. At age 55 I noticed my arms and chest looked crepy and wrinkled. I've had the Morpheus 8 procedure in late 2024, used every top rated cream I researched, and nothing helped."
in Reviews
on Website
Review Signals
Crepey Skin
What the Brand Says vs. What Customers Say
That second description changes who you compete against, how big the market is, and what your ads should say. The natural body oil market is medium-sized. The anti-aging body treatment market is much larger. And nobody in that market is positioning with natural botanical ingredients the way Besque could.
Four Markets. One Product.
This is where the brand lives today. Women looking for premium botanical body oil, interested in natural ingredients and self-care rituals. The branding, packaging, and every ad speaks to this buyer. The growth lever in this market is retention and AOV, not new messaging. You're already here.
Competitors
Audience in This Market
Angles That Work Here
Products that reduce the visible signs of aging on the body, specifically crepey skin on arms, legs, chest, and neck. This is the "firming lotion" aisle, the "crepe correcting" category. Besque customers are already placing the product here. "Crepey" appears in 276 reviews. "Firming" and related terms appear in 250. These customers are not shopping for body oil. They are shopping for a solution to skin that changed on them.
Competitors
Lead with the problem they're solving, not the product category. Natural ingredients become the differentiator, not the identity.
Audiences in This Market
Angles That Work Here
What They Say
"I have spent £££ on different lotions and potions trying to help my creepy skin on arms and legs after my husband passed away and i lost weight i am 56 and never had creepy skin and i was starting to feel very contious of it"
"I am 59 years old and have been an athletic woman with beautiful arms until age 55. At age 55 I noticed my arms and chest looked crepy and wrinkled. I've had the Morpheus 8 procedure in late 2024, used every top rated cream I researched, and nothing helped."
"Having tried numerous lotions and skin Potions since I past 60 years old, I am absolutely amazed at this product. Within a week of using the Besque body oil I noticed an incredible difference in all areas, (legs, arms, stomach) where before my skin looked stretched and aged."
High-end body care products bought for the experience, not just the result. The "treat yourself" purchase. Spa-quality products used at home. These customers talk about the ritual, the scent, the feeling of using it after a shower. Words like "luxurious," "pamper," and "indulgent" appear repeatedly. Besque has some language in this space, but the positioning gap is that most luxury body oils are experience-only. Besque delivers both the luxury experience and visible skin transformation.
Competitors
Lean into the scent and ritual. The anti-aging results become a bonus, not the lead. Luxury feel AND visible transformation.
Audiences in This Market
Angles That Work Here
What They Say
"Retaining moisture in my skin, has been an ongoing battle. The Magic Body Oil gives me the moisture and glow I desire. The scent is wonderful and clean, as if I just walked out of the spa!"
"It just keeps getting better!! I love the softness and the smell!! What a beautiful thing to do for yourself!"
"After about a month I started receiving compliments on my skin. Asking my age and what I used on it and what supplements I took and how much I slept at night...from total strangers! Uber drivers, people at hair and nail salons...at work."
Products that help women stop covering up and start wearing what they want again. This isn't about vanity. These are women who stopped wearing sleeveless tops, shorts, or dresses because their skin changed, and they want that freedom back. The volume is smaller, but the emotional intensity is the highest in the entire dataset. And nobody owns this positioning. Every anti-aging brand talks about "looking younger." None of them talk about putting on a tank top again without feeling self-conscious.
Competitors
Lead with the outcome that matters: not younger skin, but the confidence to stop covering up. Nobody else is saying this.
Audiences in This Market
Angles That Work Here
What They Say
"I wasn't sure about Besque working, seemed too good to be true. As a woman in my 60's who is very active and lives in a warm climate, I really wanted some help with crepey skin and skin firmness to be comfortable without having to cover up."
"I can see a significant difference in 2 weeks of using this product w/ my 'crepey skin!' I love to wear shorts, short dresses and skirts and that was becoming less likely over the past year due to my skin laxity!"
"I was so skeptical and thought all the older women were AI generated. Now I am a believer that my skin will look that amazing as I age if I keep using this incredible product."
Side by Side
| Market | Current Presence | Review Evidence | Market Size | Top Angle |
|---|---|---|---|---|
| Natural Body Oil | Full brand identity | 734 reviews | Medium | "Post-Shower Ritual" |
| Anti-Aging Body Treatment | Zero positioning | 545 reviews | Very large | "I Can See a Difference" |
| Luxury Self-Care | Partial | 245 reviews | Large | "People Keep Asking" |
| Body Confidence Recovery | Zero positioning | 78 reviews | Niche, uncontested | "Wearing Sleeveless Again" |
The takeaway: The three untapped markets combined represent 868 review signals vs. 734 for natural body oil. But the anti-aging treatment market alone (545 reviews) is nearly as large as the current core. These customers are already buying despite the branding, not because of it. Targeted messaging would turn that gap into a growth engine.
Which Angles Work Where
| Angle | Anti-Aging Treatment | Luxury Self-Care | Body Confidence |
|---|---|---|---|
| "I Can See a Difference Already" | Primary | Secondary | Primary |
| "It Actually Absorbs" | Secondary | Primary | — |
| "People Keep Asking" | Secondary | Secondary | Primary |
| "The Only Thing I Need Now" | Primary | — | — |
| "Expensive But Worth It" | Primary | Secondary | Secondary |
Three Ways to Enter New Markets Without Leaving the Old One
Anti-Aging Landing Page
Same product, different story. A woman searching "crepey skin treatment" lands on a page that leads with "276 women wrote about their crepey skin." Ingredients front-and-center. Price anchored against Morpheus8 ($800-2,000/session). Same SKU, completely different entry point.
Crepey Skin Starter Kit
Multiple reviewers say full results take 60 days, but the 100ml bottle lasts about a month. A 2-bottle "Crepey Skin Starter Kit" at a slight discount solves the dropout problem and gives customers enough time to see the transformation.
Body Confidence UGC
Your converted skeptics are a UGC goldmine. Several say it's their first review ever. Create ad creative around the "I thought it was a scam, then I tried it" arc. The skeptic-to-believer story IS the ad for the Social Media Skeptic audience.
How to Validate These Discoveries
Pick one market to test first. The anti-aging body treatment market has the strongest review signal (545 mentions) and the clearest messaging shift. It also has the most obvious competitive weakness to exploit: Gold Bond and StriVectin are synthetic-heavy, mass-market brands. Besque is premium, botanical, and already has 276 women writing about crepey skin.
Build one landing page with market-specific positioning. Same product, different story. Run traffic to both pages (current "natural body oil" vs. new "anti-aging treatment for crepey skin") and compare conversion rates and AOV.
Test 3 ads per audience. Lotions & Potions Graveyard gets "Tried everything? 276 women found this." Crepey Skin Fighters get "Crepey skin on your arms?" Social Media Skeptics get the skeptic-to-believer arc. 9 ads total.
Measure which market converts most efficiently. Not just conversion rate, but CAC, AOV, and repeat rate. A market with lower conversion but higher AOV and repeat rate might be more valuable long-term.
What we didn't include: This is third-party data (Trustpilot reviews, public website, ad libraries). With first-party data like purchase history, support tickets, and email engagement, we could tell you which of these audiences actually has the highest AOV, when they buy, what drives repeat purchases, what causes refunds (and which audiences refund most), and where you're wasting spend on low-intent traffic.