How UnboundMerino Added $262K in Revenue By Having Their Existing Content Remixed
Learn how UnboundMerino leveraged CreativeLaunch to transform their existing content library into high-performing ads while maintaining consistent ROAS above 3x.

ABOUT
UnboundMerino is a premium travel clothing brand specializing in merino wool apparel. Their products are designed for travelers and minimalists, featuring antibacterial, odor-resistant, and temperature-regulating properties that allow customers to pack less while maintaining comfort and style during their journeys.
THE CHALLENGE
UnboundMerino faced several key challenges in their creative advertising strategy:
• Need for consistent high-performing ad creative that maintains a ROAS above 3x
• Difficulty in efficiently utilizing their extensive content library of influencer, UGC, and professional content
• Challenge of testing different creative approaches while maintaining brand quality
• Need to expand their creative testing capabilities without compromising their successful baseline performance
• Requirement for a systematic way to identify and scale winning creative concepts
THE SOLUTION
The brand sought a solution that would:
• Create a systematic approach to testing and scaling ad creative
• Effectively utilize their existing content library stored in Iconic and Google Drive
• Maintain consistent ROAS above 3x while scaling ad spend
• Develop multiple creative angles targeting different audience segments
• Implement a structured testing framework for hooks and creative variations
• Enable rapid iteration on winning concepts
OUR STRATEGY
A Multi-Faceted Approach to Creative Testing
1. Creative Testing Framework:
Developed multiple creative formats including:
-
Problem-Solution narratives
• Showcasing common travel pain points
• Contrasting with UnboundMerino's minimalist solution
• Testing different hooks showing various travel problems -
Comparison-based content
• Splitting screen to show before/after scenarios
• Contrasting traditional travel vs. UnboundMerino approach
• Testing both male and female perspectives -
Social proof/reaction videos
• Compiling authentic customer testimonials
• Creating fast-paced, TikTok-style edits
• Focusing on genuine travel experiences
2. Content Optimization:
- Strategic content remixing
- Modular hook-intro-body-closing structure
- Testing different actors and talking points
- Leveraging existing testimonials and reviews
3. Platform-Specific Optimization:
- Created content optimized for both Facebook and TikTok
- Sound-on first approach
- L-shaped layouts
- Native-feeling content
- Faster-paced edits for younger audiences
4. Testing Methodology:
- Systematic hook testing with 5 variations per concept
- Regular creative analysis through motion software
- Data-driven iteration on winning concepts
- Clear KPI tracking including hook rate, hold rate, and ROAS
EXAMPLES OF ADS WE MADE FOR UNBOUNDMERINO
Top 3 Performing Ads
Examples Of Different Hook Tests
- Choosing a selection results in a full page refresh.
- Opens in a new window.