How UnboundMerino Added $262K in Revenue By Having Their Existing Content Remixed

Learn how UnboundMerino leveraged CreativeLaunch to transform their existing content library into high-performing ads while maintaining consistent ROAS above 3x.

3x+
Consistent ROAS
$262K
Additional Revenue
9.09%
Hit Rate
UnboundMerino Case Study Hero

ABOUT

UnboundMerino is a premium travel clothing brand specializing in merino wool apparel. Their products are designed for travelers and minimalists, featuring antibacterial, odor-resistant, and temperature-regulating properties that allow customers to pack less while maintaining comfort and style during their journeys.

THE CHALLENGE

UnboundMerino faced several key challenges in their creative advertising strategy: • Need for consistent high-performing ad creative that maintains a ROAS above 3x
• Difficulty in efficiently utilizing their extensive content library of influencer, UGC, and professional content
• Challenge of testing different creative approaches while maintaining brand quality
• Need to expand their creative testing capabilities without compromising their successful baseline performance
• Requirement for a systematic way to identify and scale winning creative concepts

THE SOLUTION

The brand sought a solution that would:

• Create a systematic approach to testing and scaling ad creative
• Effectively utilize their existing content library stored in Iconic and Google Drive
• Maintain consistent ROAS above 3x while scaling ad spend
• Develop multiple creative angles targeting different audience segments
• Implement a structured testing framework for hooks and creative variations
• Enable rapid iteration on winning concepts

OUR STRATEGY

A Multi-Faceted Approach to Creative Testing

1. Creative Testing Framework:

Developed multiple creative formats including:

  • Problem-Solution narratives
    • Showcasing common travel pain points
    • Contrasting with UnboundMerino's minimalist solution
    • Testing different hooks showing various travel problems
  • Comparison-based content
    • Splitting screen to show before/after scenarios
    • Contrasting traditional travel vs. UnboundMerino approach
    • Testing both male and female perspectives
  • Social proof/reaction videos
    • Compiling authentic customer testimonials
    • Creating fast-paced, TikTok-style edits
    • Focusing on genuine travel experiences

2. Content Optimization:

  • Strategic content remixing
  • Modular hook-intro-body-closing structure
  • Testing different actors and talking points
  • Leveraging existing testimonials and reviews

3. Platform-Specific Optimization:

  • Created content optimized for both Facebook and TikTok
  • Sound-on first approach
  • L-shaped layouts
  • Native-feeling content
  • Faster-paced edits for younger audiences

4. Testing Methodology:

  • Systematic hook testing with 5 variations per concept
  • Regular creative analysis through motion software
  • Data-driven iteration on winning concepts
  • Clear KPI tracking including hook rate, hold rate, and ROAS

EXAMPLES OF ADS WE MADE FOR UNBOUNDMERINO

Top 3 Performing Ads

UGC Mashup
UGC Mashup
UGC Mashup

Examples Of Different Hook Tests

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Start At Intro
Testimonial

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