How Shinesty Doubled Creative Output While Launching New Product Categories
Learn how Shinesty leveraged CreativeLaunch to maximize their existing content library while maintaining focus on core revenue drivers.

ABOUT
Shinesty is a distinctive apparel brand known for their bold underwear and clothing designs. With a unique brand voice balancing humor and professionalism, they needed a systematic approach to testing creative concepts while maintaining their signature style.
THE CHALLENGE
Prior to partnering with CreativeLaunch, Shinesty faced several critical challenges:
- Limited bandwidth to support new product launches while maintaining existing categories
- Extensive content library that wasn't being fully utilized
- Need to scale creative output without compromising brand voice
- Resource constraints forcing tradeoffs between core products and new initiatives
- Difficulty maintaining consistent creative testing across product lines
THE SOLUTION
CreativeLaunch implemented a systematic approach to maximize Shinesty's existing content:
- Comprehensive tagging and organization of existing content library
- Development of modular creative framework for efficient testing
- Strategic repurposing of UGC and produced assets
- Creation of new targeting approaches through creative
- Structured creative testing process with clear documentation
THE RESULTS
Through their partnership with CreativeLaunch, Shinesty achieved:
- Doubled creative output within first 60 days
- Successfully launched 242 unique ads across 30 different concepts
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Developed and tested 12 distinct ad formats:
- UGC Mashups
- Social Proof
- Gifting Narratives
- Objection Handling
- Holiday-Specific
- Us vs. Them Comparisons
- Product Options
- Three Reasons Why
- Single Story
- Features & Benefits
- Sale/Offer
- Iterations on Winners
- Maintained dedicated focus on core revenue drivers while scaling new initiatives
- Established framework for ongoing creative iteration and testing
OUR STRATEGY
We implemented a data-driven creative approach focused on:
1. Strategic Hook Development
- Female-led narratives (proven to outperform male presenters)
- Focus on first 3 seconds being visually distinct from previous ads
- Integration of high-performing components:
- TikTok-style comments
- Split-screen layouts
- 5-star review popups
- Real social proof elements
2. Message Architecture
- Indirect Objection Handling:
- "Not cheap" framing to address price concerns
- Demonstration of value through benefits
- Integration of real customer comments
- Gift-Giving Angles:
- Female buyer perspective
- Focus on giver's experience vs receiver
- Seasonal tie-ins
3. Content Format Testing
- Three Core Ad Types:
- Social Proof (customer testimonials, reviews)
- Objection Handling (price, quality, durability)
- Three Reasons Why (benefits, features, value)
- Format Variations:
- UGC mashups
- Before/After scenarios
- Problem-solution narratives
- Seasonal messaging
4. Performance Optimization
- Two-week creative testing cycles
- 8 hook variations per concept
- Focus on authentic content over designed elements
- Regular analysis of:
- Thumb-stop rates
- Click-through rates
- Audience engagement
- Conversion metrics