How MediaBuyer.com Launched High-Converting Ads in With Just 3 Testimonial Videos

Learn how MediaBuyer.com partnered with CreativeLaunch to transform existing customer interviews into compelling ad creative that drove immediate results - with zero new content creation.

ABOUT

MediaBuyer.com connects businesses with pre-vetted, high-performing media buyers who have proven track records of scaling advertising campaigns. Their marketplace simplifies the hiring process and helps companies achieve an average 30% increase in ad scale.

THE CHALLENGE

Before partnering with CreativeLaunch, MediaBuyer.com faced several critical obstacles: • They had valuable customer interviews but no product demos, screen recordings, or dedicated ad content
• They lacked a clear strategy for positioning their value proposition to cold traffic
• Their team needed to focus on core operations rather than creative development
• They had no systematic approach for turning testimonials into effective ads
• They needed to launch campaigns quickly to capitalize on market demand

THE SOLUTION

CreativeLaunch implemented a streamlined approach to transform their limited customer interviews into high-converting ads:

• Asset Mining: Analyzed existing customer interviews to extract compelling stories and testimonials
• Creative Direction: Developed multiple messaging angles targeting different buyer personas
• Rapid Production: Built a complete ad creative library in just 3 days without requiring additional client content
• Launch Readiness: Delivered campaign-ready assets formatted for all major platforms
• Hands-Off Process: Required minimal time investment from the MediaBuyer.com team

"I can't believe you were able to make these ads with just 4 testimonial videos"

- Matteo Favaro: Founder

THE RESULTS

Through their partnership with CreativeLaunch, MediaBuyer.com achieved:

• 48-Hour Turnaround: Transformed from having no ad creative to a full campaign ready for launch
• Zero New Content Creation: Utilized only existing customer interviews
• Minimal Time Investment: Required less than 3 minutes of client involvement
• Complete Creative Library: Built a foundation of proven messaging angles
• Immediate Market Entry: Launched campaigns on schedule with compelling creative

OUR STRATEGY

A Streamlined Approach to Creative Development

1. Customer Story Framework:

  • Structured testimonials to highlight specific benefits relevant to different audience segments
  • Identified key pain points and success stories from existing interview content
  • Created narrative arcs that resonated with the target audience

2. Multi-Angle Messaging:

  • Created variations targeting unique pain points and value propositions
  • Developed different framing approaches for various audience segments
  • Tested alternative messaging hierarchies to optimize engagement

3. Platform-Optimized Formats:

  • Adapted creative for different placements and specifications
  • Created platform-specific variants for optimal performance
  • Implemented best practices for each ad destination

4. Testing Structure:

  • Established a framework for measuring and optimizing creative performance
  • Set up testing protocols to identify winning variations
  • Created an iteration plan for ongoing optimization

5. Launch Framework:

  • Delivered a complete package of assets ready for immediate deployment
  • Provided strategic guidance on implementation
  • Established performance benchmarks and success metrics

Ready to transform your ad creative?

Get started with CreativeLaunch today and see how we can help you launch better ads faster.

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