How Flourish & Thrive Academy Uncovered A New Content Strategy Using Existing Customer Testimonials

Learn how Flourish & Thrive transformed their untapped video library into powerful multi-channel content that drove results across platforms.

ABOUT

Flourish & Thrive Academy helps jewelry designers and makers start, grow, and scale their businesses. Since 2012, they've empowered over 9,000 jewelry brands with courses, coaching, and consulting designed to help creative entrepreneurs achieve more in less time.

THE CHALLENGE

Flourish & Thrive had a wealth of customer testimonials that weren't being utilized effectively.

Before partnering with CreativeLaunch, Flourish & Thrive Academy faced several critical challenges in their content strategy: • They relied heavily on founder talking-head videos that weren't fully communicating their program benefits
• They lacked authentic customer-voice content that showcased real results
• Producing new professional videos was expensive and time-consuming
• They had hundreds of raw customer testimonial videos sitting unused in their content library
• They needed consistent content for webinar landing pages to improve conversion rates
• They lacked direction on how to effectively repurpose existing testimonials

Despite having a treasure trove of authentic success stories, Flourish & Thrive was struggling to transform these raw testimonials into compelling marketing assets.

THE SOLUTION

CreativeLaunch implemented a streamlined approach to transform Flourish & Thrive's testimonial library into high-performing video content:

• Content Audit: Thoroughly analyzed hundreds of existing customer testimonials to identify the most compelling stories and transformations
• Strategic Compilation: Created cohesive narrative arcs that highlighted key program benefits and results
• Multi-Channel Optimization: Developed variations optimized for different platforms including Facebook ads and webinar landing pages
• Production Efficiency: Delivered professional-quality videos without requiring new filming or customer participation
• Conversion Focus: Structured content specifically to improve webinar registration rates

THE RESULTS

Through their partnership with CreativeLaunch, Flourish & Thrive Academy achieved:

• Doubled Webinar Conversions: Significantly increased landing page effectiveness
• Enhanced Ad Performance: Created Facebook ads that outperformed previous creative
• Reduced Production Costs: Eliminated the need for expensive new video shoots
• Multi-Channel Impact: Deployed effective content across social media, landing pages, and email
• Time Savings: Freed internal team from content creation to focus on program delivery

With CreativeLaunch's systematic approach, Flourish & Thrive was able to unlock the value of their existing testimonial library and create a consistent pipeline of authentic, results-focused content.

Transform Your Unused Content Into Conversion Machines

Ready to unlock the potential of your existing testimonial library?