CreativeLaunch Frequently Asked Questions

🧠 Getting Started

What is CreativeLaunch?
CreativeLaunch is a platform-powered creative R&D system that turns your existing content into high-performing video ads — with targeting, scripting, and editing all handled by a human strategist.
Who is this for?
• Founders of lean DTC brands
• Growth leads & media buyers
• Creative directors at scaling eCom companies
• Agencies looking to expand creative output
• Retention or lifecycle marketers repurposing content
What kind of brands is this not a good fit for?
We're not built for:
• Local service businesses
• B2B or non-consumer products
• Teams looking for new UGC production from scratch
Do I need a creative team to use this?
Nope. We handle the strategy, scripting, editing, and QA. Just tell us who you want to reach — we'll do the rest.
Can I use this for a product launch?
Yes. We'll help shape your messaging around awareness, urgency, objections, and positioning — using the content you already have.

🎯 Creative Capabilities

Do you just do video ads?
Yes — we specialize in short-form video ads designed for paid social platforms. We don't do static or long-form branded content.
What types of video ads can you make?
We can produce:
• Voiceover-driven videos
• UGC-style edits with or without dialogue
• B-roll only (visual + headline) ads
• Reaction-style, emotional, or narrative-style videos
Can you use content from multiple SKUs or product lines?
Absolutely. Just tell us your offer or testing goals. We can combine footage, tailor messaging to a new product, or highlight bundles.
Do you use AI-generated UGC?
No. We don't use fake UGC or avatars. Every edit is based on your real content, stitched together by a strategist, and supported by voice actors when needed.
Do you support non-English languages?
Yes — we can build ads in multiple languages. Let us know if you need localization, VO, or subtitles.

🎛️ How the Platform Works

How do I get started?
Once you sign up, you'll upload your existing footage, choose your target audience, and complete our guided brief flow. From there, we handle everything.
Do I have to write a brief?
Nope. The platform walks you through a 2-minute guided flow. Or, you can share a reference ad or direction — we'll take it from there.
Can I replicate ads I like from other brands?
Yes — bring your own reference ad or use one from our curated inspiration feed. We'll replicate the tone, pacing, and format for your brand and audience.
Can I submit multiple briefs or orders?
Yes. Each submission uses a credit. You can stack multiple briefs at once if you want to test multiple angles, audiences, or offers.
What's the average turnaround time?
72 hours for Sample Plans. 5–7 days for Brand/Agency Plans. We deliver polished, tested creative — not rushed assets.
How do I track the status of my order?
Your platform dashboard will show order status, estimated delivery, and access to each completed creative file.
Do I need to hop on a call?
No calls needed. You can manage everything inside the platform. But if you want strategy support, brand plan users get direct strategist access.

📦 Plans, Credits & Delivery

How does the credit system work?
Each concept submission uses 1 credit. Every concept includes up to 5 ad variants (different angles for the same audience). You can purchase more credits if needed.
Can I roll over unused credits?
Credits don't roll over by default, but plans are flexible — you can pause or upgrade anytime.
What if I want more than 5 variants?
Most tests include 3–5 variants for directional data. If you want more, you can request it using additional credits or through a custom plan.
What's included in the $299 sample?
• One fully-built ad concept
• Up to 5 variants
• One target audience
• 72-hour turnaround
• 1 revision included
• No calls, no setup — just upload and go
Can I white-label this for my clients?
Yes. Our Agency Plan supports white-label output, shared credit pools, and sub-account workspaces.

📊 Strategy & Results

How do you decide what messaging to test?
We combine:
• Competitive trends from the ad library
• What's already working for your brand
• Strategic testing frameworks designed by our team
Can I suggest an angle to test?
Yes. You can request we focus on a specific feature, pain point, benefit, or audience — or let us suggest new ones.
What if none of the concepts work?
We include a 100% Satisfaction Guarantee. If your test doesn't resonate, we'll offer a directional rework based on real feedback.
Do I get insights or just files?
You get both. Every concept includes a strategist's writeup on what was tested, why, and next steps. Brand Plans include ongoing performance feedback.
Do you integrate with Meta or TikTok?
Not yet, but integrations are coming. For now, we help you tag and track creatives manually so you can attribute performance in-platform.
Can I reuse these assets on email, landing pages, or organic?
Absolutely. Our direction-first approach makes these assets flexible across channels — not just performance creative.

🤝 Comparisons & Commitment

How is this different from an agency or freelancer?
• No retainers, no Slack threads
• No freelancer hunting or micromanagement
• No need to explain your brand each time

This is a system, not a service. Everything is designed for repeatable, fast, high-context execution.
What if I've been burned by creative teams before?
We hear this often. That's why we guarantee delivery, align on testing strategy upfront, and always use your real content and tone — not cookie-cutter AI fluff.
What's your refund policy?
We offer a 100% satisfaction guarantee. If you're not happy with your test, we'll fix it — or refund your sample in full.
Is there a commitment?
Samples are one-time. Brand Plans are month-to-month. Agency Plans are flexible and built for scale.