How Cuts Clothing Discovered New Ad Scalable Ad Templates By Maximizing Their Existing Content

Learn how Cuts leveraged CreativeLaunch to produce net-new content without additional shoots while maintaining their premium brand positioning.

37
Unique Ads Created
9
Different Concepts
60
Days of Testing
Cuts Clothing Case Study Hero

ABOUT

Cuts Clothing is a premium apparel brand known for their high-quality t-shirts and innovative designs. With a focus on modern professional wear, they needed a systematic approach to testing creative concepts while maintaining their premium brand positioning.

THE CHALLENGE

Prior to partnering with CreativeLaunch, Cuts faced several key challenges:

• High costs associated with constant creator shoots for new content
• Limited ability to quickly test and launch new creative concepts
• Resource constraints affecting creative production velocity
• Need to balance premium brand positioning with promotional messaging
• Difficulty maximizing value from existing content library
• Challenge in maintaining consistent performance while scaling multiple product categories

THE SOLUTION

CreativeLaunch implemented a systematic approach that maximized existing content while enabling rapid testing:

• Development of net-new content from existing footage, reducing need for additional shoots
• Rapid creative production process enabling quick concept testing
• Strategic repurposing of existing content library
• Implementation of data-driven creative iteration process
• Creation of dedicated testing campaigns with clear performance benchmarks
• Establishment of scalable framework for ongoing content optimization

OUR STRATEGY

1. Strategic Hook Development:

  • Male-led Professional Narratives (proven to outperform)
  • Focus on first 3 seconds establishing premium positioning
  • Integration of high-performing components:
    • Professional environment setups
    • Active lifestyle demonstrations
    • Real-world usage scenarios
    • Authentic customer testimonials

2. Message Architecture:

  • Versatility Storytelling
    • "Office to Weekend" framing
    • Demonstration of multi-situation usage
    • Integration of lifestyle scenarios
  • Comfort Positioning
    • Balance of professional and comfort
    • "Don't sacrifice" narrative
    • Premium quality emphasis

3. Content Format Testing:

  • Three Core Ad Types:
    • Single Story (individual testimonials)
    • UGC Mashups (compilation style)
    • Three Reasons Why (feature focus)
  • Format Variations:
    • Fake podcast style
    • Walk & talk reviews
    • Product demonstrations
    • Collection showcases

4. Performance Optimization:

  • Regular creative testing cycles
  • Multiple hook variations per concept
  • Focus on authentic content over promotional
  • Regular analysis of:
    • Landing page performance (PLP vs PDP)
    • Cross-platform engagement
    • Return on ad spend
    • Conversion metrics

EXAMPLES OF ADS WE MADE FOR CUTS

Top 3 Performing Ads

Ad 1
Ad 2
Ad 3

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