Customer Content Collection System Playbook
This playbook outlines how to build and implement a customer content collection system that generates authentic video testimonials and user-generated content (UGC) for your brand. The system runs automatically 24/7 without requiring expensive creators, agencies, or marketplaces.
System Components
Your UGC system requires three main pages:
- Information Page
- Submission Form
- Post-Submission Thank You Page
Required Tools
- JotForm ($49/mo) - For form building and video collection
- GemPages ($29/mo) - For landing page creation
- Google Sheets - For tracking and scoring submissions
- Shopify - For sending store credit/gift cards
- Bunny.net ($1/mo) - For video storage (optional)
Information Page Setup
This page should:
- Display your incentive offer clearly (e.g., "Earn up to $250 in store credit")
- Show examples of good video submissions
- Explain the submission process
- Include an FAQ section addressing common questions
Submission Form Fields
Required Fields:
- Video/Photo Upload
- Reason for Purchase (long text)
- Initial Reaction (long text)
- Would You Recommend? Why? (long text)
- Name
- Terms & Conditions Checkbox
Lead Generation Flow
Post-Purchase Sequence:
- Order Confirmation Email - Add store credit offer
- Shipping Confirmation Email - Reminder about video opportunity
- Delivery Confirmation Email - Final reminder with direct form link
Review & Approval Process
- Receive submission notification
- Review video against scoring criteria
- Calculate points earned
- Generate store credit code for approved videos
- Send approval/rejection email
Step-by-Step Setup Guide
1. Create Your Information Page
Your first step is building an information page that clearly outlines your program. This page should:
- Display your incentive offer prominently (e.g. "Earn up to $250 in store credit")
- Show examples of ideal video submissions to set expectations
- Include a clear process explanation
- Feature an FAQ section addressing common questions like video length, approval process, and compensation timeline
2. Build Your Submission Form
Using JotForm, create a submission form with these essential elements:
- Video/photo upload capability (file upload)
- Reason for purchase (long text)
- Initial reaction description (long text)
- Product recommendation and reasoning (long text)
- Basic information fields (name, email)
- Scrollable Terms & Conditions
Important Settings: Enable file uploads up to 1GB, turn off auto-responder emails, set up notification emails for your team.
3. Design Your Thank You Page
Create a post-submission page that:
- Confirms receipt of their submission
- Explains the review timeline
- Introduces your referral program
- Outlines additional earning opportunities
4. Set Up Your Incentive Structure
Implement a tiered reward system based on video quality:
5. Create Your Automated Lead Flow
Set up these automated touchpoints:
- Post-purchase email sequence introducing the program
- Order confirmation page with program mention
- Updated Shopify notification emails with program information
- Optional: Community outreach, customer service email footers