How ArtistRise Scaled Ad Spend 4X and Hit Their First $100K Month with CreativeLaunch

Learn how ArtistRise transformed their existing customer testimonials into a powerful ad strategy that dramatically increased their scale and profitability.

ABOUT

ArtistRise is a coaching program that helps visual artists make consistent sales using simple, proven strategies. They've helped over 900 artists sell their artwork online, with many achieving significant milestones like $20K+ months and leaving their jobs to pursue art full-time.

THE CHALLENGE

ArtistRise had hit a growth ceiling with their existing creative approach.

Before partnering with CreativeLaunch, ArtistRise faced several critical limitations in their advertising approach: • They relied exclusively on static Canva images and founder talking-head videos
• Their static images weren't scaling effectively at higher ad spend
• Their talking-head videos were quickly burning out in the Facebook algorithm
• They had a treasure trove of 50+ positive customer testimonials sitting unused
• They lacked a systematic approach to creative production and testing
• They needed to scale beyond $25K/month in ad spend but weren't sure how

Despite having a proven program with excellent results, ArtistRise was struggling to break through to the next level without a more strategic approach to their advertising creative.

THE SOLUTION

CreativeLaunch implemented a structured system to transform ArtistRise's customer testimonials into high-performing ad creative:

• Testimonial Mining: Analyzed 50+ customer success stories to identify the most compelling narratives and results
• Creative Diversification: Developed multiple creative concepts beyond static images and talking heads
• Weekly Production System: Established a consistent pipeline for new creative assets
• Testing Framework: Implemented strategic A/B testing to identify winning approaches
• Scaling Strategy: Created a framework for efficiently scaling successful creatives

"Ad spend: $42.6k, Total Rev: $217.1k, Cash Collected: $191.2k, Closing: 34%, CPA: 951, Profit: $144.7k"

- Jaroid, tracking monthly performance

THE RESULTS

Through their partnership with CreativeLaunch, ArtistRise achieved:

• Scaled Ad Spend 4X: Increased from $10K to $50K monthly spend
• Revenue Growth: Expanded from $100K to $300K in revenue within 4 months
• First Six-Figure Month: Achieved their first $100K month (in just 17 days)
• Improved Efficiency: Reduced cost per acquisition by 20%
• Consistent Performance: Established reliable creative production system

With CreativeLaunch's systematic approach, ArtistRise was able to break through their previous limitations and achieve significant growth without requiring additional input from the founder.

"Bro, let's schedule a call. Also, I just hit my first $100K month this month. Hit $100K yesterday (in 17 days)."

- Jaroid, Founder at ArtistRise

OUR STRATEGY

A Systematic Approach to Creative Development

1. Success Story Framework:

  • Structured customer testimonials to highlight specific transformation stories
  • Emphasized concrete outcomes like revenue figures and art sales
  • Created narrative arcs that resonated with the target audience

2. Results-First Approach:

  • Emphasized concrete outcomes like revenue figures and art sales
  • Highlighted specific achievements and milestones
  • Created clear before/after scenarios for maximum impact

3. Format Diversification:

  • Expanded beyond static images and talking heads to more engaging formats
  • Created platform-specific variants for optimal performance
  • Developed different creative directions for different audience segments

4. Testing Matrix:

  • Developed systematic testing approaches for comparing creative performance
  • Established clear performance metrics for evaluation
  • Created an iteration protocol for ongoing improvement

5. Scaling Protocol:

  • Established clear guidelines for when and how to scale winning creative
  • Implemented budget allocation strategies based on performance
  • Created systems to identify and address creative fatigue

Scale Your Ad Spend Without Increasing Production Time

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