How Always Online Agency Created Their Longest-Running Ad with CreativeLaunch's Compilation Approach

Learn how CreativeLaunch helped a scaling media buying agency overcome creative bottlenecks by transforming existing client content into high-performing ads.

ABOUT

Always Online Agency is a specialized media buying agency working primarily with DTC brands and female founders. With a focus on performance-driven results, they manage multiple client accounts across different verticals, helping scale paid advertising campaigns while maintaining strong return on ad spend.

THE CHALLENGE

Always Online Agency was struggling to balance creative production with strategic media buying.

Before partnering with CreativeLaunch, Always Online Agency faced several critical obstacles in their creative workflow:

  • Their small team of freelancers struggled with inconsistent creative output and slow turnaround times
  • The agency founder was spending significant time perfecting ads before launch, creating a bottleneck
  • They had access to extensive UGC content but lacked the resources to effectively compile and optimize it
  • Their VA could handle basic editing but couldn't apply media buying expertise to creative development
  • Clients were reluctant to invest in additional content creation, forcing the agency to repurpose existing material
  • The founder needed to mentally switch between analytical media buying and creative thinking, causing strain

Despite having access to client content, the agency lacked a systematic approach to transform raw materials into high-performing ads that would satisfy their media buying needs.

THE SOLUTION

CreativeLaunch implemented a compilation-based approach to transform existing client content into strategic ad creative:

  • Content Audit: Thoroughly analyzed the client's existing UGC and organic content library
  • Strategic Compilation: Created cohesive narratives by combining the strongest elements from various content pieces
  • Hook Variation Testing: Developed multiple hook options for the same core content to identify the most engaging entry points
  • Media Buyer Perspective: Applied media buying expertise to creative development, focusing on scroll-stopping elements
  • 72-Hour Turnaround: Delivered finished creative assets within three business days, eliminating production bottlenecks

"I had been staring at that content for months and months, but it was nice to get someone else in there and come up with their own ideas based on the content that we already have. There's a lot of brands that want to get their money's worth from what's already been recorded, especially if they've paid twice for usage rights. So being able to have someone else look through it all and put together their own part to it was really valuable."

THE RESULTS

Through their partnership with CreativeLaunch, Always Online Agency achieved:

  • Performance Success: Created a compilation ad that became the top performer in the client's account
  • Extended Ad Lifespan: Developed creative that became one of the longest-running ads on Meta, resisting ad fatigue
  • Time Savings: Freed the agency founder from hands-on creative editing to focus on strategic media buying
  • Client Satisfaction: Delivered high-quality creative within budget constraints, without requiring additional shoots
  • Value Maximization: Extracted more value from existing content, avoiding additional production costs

With CreativeLaunch's strategic approach to compilation-based creative, Always Online Agency was able to break through their creative bottlenecks and deliver better results for their clients.

"Thanks for providing the content strategy for my clients this past month. Working with you and the team has meant we can repurpose a lot of our previous content and bring new life to it. I really appreciate the creative direction and ideas brought forward by you and the team. So far the compilation-style ads you created are amongst my top performers and one of the longest running ads on Meta."

- Julia Walentin, Founder at Always Online Agency

OUR STRATEGY

A Comprehensive Approach to Creative Development

1. Media Buyer Mindset:

  • Applied a performance-focused perspective to identify the strongest content elements
  • Evaluated content through the lens of ad platform algorithms and viewer behavior
  • Prioritized elements that would drive measurable performance results

2. Hook Prioritization:

  • Structured ads with the most attention-grabbing moments first to stop the scroll
  • Tested multiple hook formats to identify the most effective approach
  • Created immediate context for viewers in the first 1-2 seconds

3. Visual Context:

  • Added appropriate text overlays to provide immediate context for viewers
  • Designed visual hierarchy to guide attention to key messages
  • Ensured mobile-optimized text placement and readability

4. Social Proof Emphasis:

  • Highlighted authentic customer moments that demonstrated product benefits
  • Sequenced testimonials to build credibility throughout the ad
  • Combined multiple customer perspectives to create a more compelling narrative

5. Content Maximization:

  • Found innovative ways to repurpose existing content beyond the client's original vision
  • Identified underutilized footage that contained valuable messaging
  • Combined elements from multiple pieces to create stronger narratives

Streamline Your Creative Process Without Additional Production Costs

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